Under Armour Record analytics app
+ UI design + User and pattern research + Client data analysis + Copywriting
This analytics dashboard was created as a customized product for Under Armour to track and analyze users in their Record app. This was an internal tool we were refactoring for specific clients who needed to gain better insight into their users' behaviors and usage statistics. We specifically wanted to highlight the relationship between social media content and user traffic to and from the app.
The team at Under Armour had tons of user data but didn't have a way to analyze and display it that was useful to their team.
We designed a personalized version of our in-house behavioral change platform for the marketing and development teams to use as a supplemental tool in the management of their app. My goal was to provide a clean, visual dashboard that gave users an overview of the data without being overwhelming. I worked with the team to identify statistics that would help them most as well as to highlight combinations of data they weren't looking at to give them deeper insight.
The final dashboard utilized a single color to highlight important figures so users could get an overview of their dashboard at first glance. I implemented a clear visual hierarchy through size, contrast and color in order to create a more digestible overview of the data.