Leila's YoginiLei yoga website
+ Branding and identity + Social media assets + Web design + Site setup and development + Post-launch support
Leila wanted to formalize her brand and get her business online in order to share information about her services, events and retreats. She also needed a way to accept deposits and payments from clients through a secure website that connected easily with her bank, since she travels often and the majority of her clients are not local.
Typeface: Proxima Nova
Leila is a yoga instructor on the go, and she needed a website to announce events, provide workshop details for clients and facilitate a way for retreat attendees to submit deposits and payments.
Leila and I started with an in-depth planning session that was followed by pattern and visual research. I created three mood boards based on her insight and feedback and presented them to her. She chose the one she felt embodied the vibe of her brand the most, and we moved forward with the branding process. I developed a logo, color palette and font stack for her to use when creating materials both on the web and in print. I began building her site on the Squarespace platform so she would be able to make changes and maintain the content herself, as she wanted to be able to keep things up-to-date without having to submit a request to someone managing her site.
Leila was thrilled with the final version of her site and branding. I provided some training and resources for her to use the Squarespace platform confidently and while I'm still available for support when she needs it, she has found managing her business to be easy and accessible.