“Why it won: From the business plan to the design and editorial content, this magazine successfully identifies and caters to a very specific, very difficult audience: 7- to 12-year-old girls. The students displayed an astonishing handle on their projected readership, and it showed through especially on the playful, actionable design; I especially liked the “Just for You” page of cut-and-save content. The articles are perfectly geared to That Girl!’s young readers, and the advertisements are appropriate and easily distinguishable from editorial. Promotion strategies were innovate, especially the viral marketing and online opportunities.”